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Author Question: In the wake of the BP oil spill in the Gulf of Mexico, a slew of BP advertisements touted BP's ... (Read 615 times)

Alygatorr01285

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on: Jun 28, 2018
In the wake of the BP oil spill in the Gulf of Mexico, a slew of BP advertisements touted BP's commitment to protecting and preserving the environment, not only of the Gulf, but everywhere its brand reaches. This could be considered an example of green marketing.
 
 Indicate whether the statement is true or false

Question 2

After the market potential is estimated, the manager has to ________ to proceed with market segmentation.
 a. forecast probable market share
 b. determine potential sales
 c. develop a marketing mix
 d. seek strategies to meet the outcomes


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dyrone

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Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

a


Alygatorr01285

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Reply #2 on: Jun 28, 2018
Thank you :)


dyrone

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Reply #3 on: Jun 28, 2018
Happy to help you


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