Author Question: A possible definition of list enhancement, based upon the chapter, is: a. Adding or appending more ... (Read 51 times)

shofmannx20 · **on:** Jun 28, 2018

A possible definition of list enhancement, based upon the chapter, is:
a. Adding or appending more names and addresses to an internal list.
b. Manipulating a list by making the font-size bigger.
c. Mixing an internal list with other externally supplied lists or databases.
d. Incorporating information from external databases into a house list.

Question 2

Which of the following is not true concerning market segmentation?
a. Only for-profit organizations practice market segmentation.
b. Firms that practice market segmentation don't necessarily change their products to meet the needs of different market segments.
c. There are too many variables to attract all customers using the same marketing mix.
d. Market segmentation attempts to divide the total market into smaller groups.