Author Question: The idea that sales people aren't simply trying to sell something to the customer but are trying to ... (Read 43 times)

CORALGRILL2014 · **on:** Jun 28, 2018

The idea that sales people aren't simply trying to sell something to the customer but are trying to develop long-term relationships with that and other customers is known as customer relationship management.

Indicate whether the statement is true or false

Question 2

When one is using the survey method of data collection for marketing research, it may include:
a. personal observation of subjects as they shop.
b. review of sales data on customer purchase rates.
c. analysis of historical census data.
d. personal interviews of members of a sample.