Author Question: Events should build reputation, awareness, and relationships. A firm would be well served to make ... (Read 60 times)

LaDunn · **on:** Jun 28, 2018

Events should build reputation, awareness, and relationships. A firm would be well served to make the event a brand-building experience for attendees. In other words, the goal is to _______.
a. develop a plot line
b. plan for the before and after
c. deliver relevance
d. deliver exclusivity

Question 2

Which of the following is not a reason that makes the US an attractive investment location?
a. Reduced risks owing to political stability.
b. Better profits due to reduced labor costs.
c. High levels of discretionary income and a growing economy.
d. Favorable attitude toward foreign investment.