Author Question: A researcher was observing a consumer who was squinting her eyes while reading a package label and ... (Read 57 times)

audie · **on:** Jun 28, 2018

A researcher was observing a consumer who was squinting her eyes while reading a package label and recorded that the consumer looked disgusted with the product when, in reality, she forgot her reading glasses and was having trouble reading the information on the package. This distortion of measurement is called:
a. contrived bias.
b. observer bias.
c. contrived observation.
d. selective distortion.

Question 2

Which of the following is NOT one of the advantages of using P-O-P advertising?
a. Create purchase loyalty among users who have used the brand.
b. Stimulate trial usage by users of competitive brands.
c. Stimulate increased or varied usage of the brand.
d. Draw consumers' attention to a brand in the retail setting.