Author Question: Extravagant or expensive trips that might be construed as buying business or even bribery are not ... (Read 126 times)

darbym82 · **on:** Jun 28, 2018

Extravagant or expensive trips that might be construed as buying business or even bribery are not included in this category of business-market sales promotion.
a. Frequency programs
b. Business gifts
c. Trade shows
d. Trial offers

Question 2

Which of the following is a function performed by the gatekeeper in the company buying center?
a. Gatekeeper supplies information to guide evaluation of alternatives.
b. Gatekeeper helps to select a supplier and implement the procedures for securing the goods and services.
c. Helps to choose which goods and services will actually be bought.
d. Controls the information that all buying center members will review.