With respect to quality dimensions for services, which of the following refers to the ease of contact with service personal?
a. access
b. communication
c. reliability
d. competence
Question 2
A reason that media globalization is one of the major changes advertisers and advertising agencies have to address is:
a. Production budgets for international advertisements are on the rise.
b. Consumers have become more empowered through the uses of global media.
c. Standardized audience measurement and pricing carries over from the U.S.
d. National borders do not exist for contemporary media.