Author Question: During the upfront ritual when television networks reveal their fall schedule and pre-sell ... (Read 44 times)

mia · **on:** Jun 28, 2018

During the upfront ritual when television networks reveal their fall schedule and pre-sell advertising, about 25 percent of prime-time television advertising is purchased, leaving 75 percent to be purchased during the season.

Indicate whether the statement is true or false

Question 2

________ is the third step in the planning process.
a. Assessing strengths, weaknesses, and opportunities
b. Obtaining necessary financing
c. Establishing organizational objectives
d. Writing a marketing plan