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Author Question: Which type of longitudinal study uses successive samples to compare trends and identify changes in ... (Read 31 times)

RODY.ELKHALIL

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Which type of longitudinal study uses successive samples to compare trends and identify changes in variables such as consumer satisfaction, brand image, or advertising awareness?
 a. cross-sectional study
 b. total lifetime study
 c. cohort study
 d. tracking study

Question 2

Through social networking sites, consumers can now talk to other consumers about the stuff that they like to talk about including brands and products which affords those brands a new media outlet where they can get involved in the conversation.
 
 Indicate whether the statement is true or false



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hramirez205

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Answer to Question 1

d

Answer to Question 2

true





 

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