Which of the following is a type of response bias?
a. no contact
b. acquiescence bias
c. refusals
d. all of these choices
Question 2
A slice-of-life ad will most likely, with its illustrations, attempt to do what?
a. make the brand heroic
b. stimulate reading of the body copy
c. create a mood, feeling, or image
d. create the desired social context for the brand