Marketers determine markups based partly on their judgments of: ...

[haleyc112]

Marketers determine markups based partly on their judgments of:
 a. the amount that a competitor charges for a given product.
 b. the amount that consumers will pay for a given product.
 c. the amount that can be charged as per the ideal pricing strategy for a given product.
 d. the amount that can be charged for additional profit.

Question 2

Scott was asked to participate in a research study, but he said he did not want to participate. In research terms, Scott is a:
 a. sampling error.
 b. biased respondent.
 c. no contact.
 d. refusal.

[cat123]

Answer to Question 1

b

Answer to Question 2

d