Author Question: One of the main reasons that an online audience has a significantly different meaning than it does ... (Read 17 times)

leo leo · **on:** Jun 28, 2018

One of the main reasons that an online audience has a significantly different meaning than it does in traditional one-way media is that:
a. audience members often seek out the ads or other online IBP material
b. audience members are often persuaded through the advertising copy in the websites of interest
c. audience members just want to see the pictures that online media provide
d. audience members have little to no interest in seeing advertising copy online

Question 2

The percentage of each sales dollar that the firm earns in profit or keeps after all expenses have been paid is the:
a. net interest expense.
b. gross profit margin.
c. return on assets.
d. net profit margin.