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Author Question: ________ can be used to supply quantitative data to justify decisions made by marketing managers. a. ... (Read 80 times)

jessicacav

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on: Jun 28, 2018
________ can be used to supply quantitative data to justify decisions made by marketing managers.
 a. A marketing strategy
 b. A financial tool
 c. A promotional tool
 d. A nonfinancial statement

Question 2

A response bias that occurs because the presence of the interviewer influences respondents' answers is called acquiescence bias.
 
 Indicate whether the statement is true or false


Cnarkel

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

false


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