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Author Question: A form of data mining that analyzes anonymous point-of-sale transaction databases to identify ... (Read 65 times)

tth

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on: Jun 28, 2018
A form of data mining that analyzes anonymous point-of-sale transaction databases to identify coinciding purchases or relationships between products purchased and other retail shopping information is called:
 a. market-basket analysis.
 b. customer discovery.
 c. census data.
 d. trend analysis.

Question 2

A recent advertisement for Pampers shows a montage of babies all sleeping peacefully in their various beds while a woman sings Silent Night as a voice-over. At the end of the commercial, the words peace on earth appear followed by the Pampers brand logo. This is an excellent example of which message objective?
 a. Leverage social disruption and cultural contradictions
 b. Persuade the consumer
 c. Transform the consumption experience
 d. Scare the consumer into action


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Sweetkitty24130

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

a


tth

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

ricroger

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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