Author Question: Of the following, which statement is untrue concerning the strategic implications of product ... (Read 56 times)

justinmsk · **on:** Jun 28, 2018

Of the following, which statement is untrue concerning the strategic implications of product placement?
a. There is low opportunity for a counterargument as long as the placement is not too obvious.
b. It could actually increase the consumer's estimates about how many other people use the brand.
c. It could be very effective for high involvement categories.
d. It may reduce defensive measures by consumers such as source discounting.

Question 2

Which statement is not a necessary inclusion in a letter recommendation?
a. Nature and length of relationship between the writer and the job candidate.
b. Evaluation of personal characteristics and review of important achievements.
c. Description of the candidate's academic and career growth potential.
d. Analysis of past work history and recommendations on future career path.