Author Question: Neural networking involves mining data to look for patterns identifying who is likely to be a ... (Read 58 times)

kshipps · **on:** Jun 28, 2018

Neural networking involves mining data to look for patterns identifying who is likely to be a valuable customer.

Indicate whether the statement is true or false

Question 2

In writing our creative brief, which question do we answer so that we can connect target and brand in the most compelling way?
a. Who are we talking to?
b. What is the tonality of the advertising?
c. What is the product or service?
d. What one thing do we want them to believe?