Financial firms like banks and investment companies are well aware that the Great Recession has an impact on consumers' trust-or, more accurately, mistrust-of Wall Street and other financial institutions; however, this is unimportant when it comes to their development of new advertising plans.
Indicate whether the statement is true or false
Question 2
Qualitative research approaches require the researcher to extract meaning from unstructured responses, which makes it:
a. researcher-dependent.
b. objective.
c. replicable.
d. valid.
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