According to the McCracken model of meaning transfer, meaning moves from the ______________ to the goods that consumers use through various institutions like the advertising and fashion system.
a. consumer goods
b. individual consumers
c. institutions of meaning transfer
d. culturally constituted world
Question 2
Which of the following is a process outcome or a variable that is predicted and/or explained by other variables?
a. constant
b. continuous variable
c. independent variable
d. dependent variable
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