Typically, a consumer has about 5 to 9 beliefs, known as salient ...

[jjjetplane]

Typically, a consumer has about 5 to 9 beliefs, known as salient beliefs, that underlie his or her attitude toward a brand.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is a step in the problem-definition process?
 a. Identify key symptoms to understand the business situation.
 b. Determine the unit of analysis.
 c. Write research questions and/or research hypotheses.
 d. All of these choices.

[LegendaryAnswers]

Answer to Question 1

true

Answer to Question 2

d