___________ contributed to advertising in part because it did much to engender a sense of national identity where people wanted to know more about the people and the events happening thousands of miles away.
a. The rise of modern mass media
b. The Industrial Revolution
c. Branding
d. The rise of capitalism
Question 2
When one researcher works for two competing companies, it could result in:
a. a push poll.
b. pseudo-research.
c. a conflict of interest.
d. advocacy research.