Walmart is an example of a trade reseller that buys products from manufacturers and other trade resellers in order to sell them to consumers. Given the structure of the advertising industry, Walmart would also be known as a(n) _______________.
a. advertiser
b. external facilitator
c. media organization
d. agency
Question 2
China Next is a research firm that specializes in providing research for foreign companies expanding operations into China. It does this by using a unique methodology for understanding Chinese consumers. This research firm is an example of a:
a. programmatic research service.
b. descriptive research service.
c. standardized research service.
d. syndicated research service.
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