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Author Question: Marketing researchers generally assume that the semantic differential provides interval data. ... (Read 118 times)

burton19126

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on: Jun 28, 2018
Marketing researchers generally assume that the semantic differential provides interval data.
 
 Indicate whether the statement is true or false

Question 2

Semantic differential scales can be scored using the following values, in order: -3, -2, -1, 0, +1, +2, +3
 
 Indicate whether the statement is true or false


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upturnedfurball

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

T


burton19126

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

Sarahjh

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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