Author Question: A researcher is conducting an experiment in which one group of people is exposed to one ... (Read 81 times)

olgavictoria · **on:** Jun 28, 2018

A researcher is conducting an experiment in which one group of people is exposed to one advertisement and another group is exposed to another advertisement. Specifically, he is examining the effect of headline font sizes on consumers' attitude toward the brand advertised. The participants in this experimental research are referred to as ____.
a. respondents
b. elements
c. factorials
d. subjects

Question 2

Test-market sabotage involves intentional attempts to disrupt the results of a test-market being conducted by another firm.

Indicate whether the statement is true or false