This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Discuss the role of observation as a marketing research method and list the types of observable ... (Read 108 times)

Zoey63294

  • Hero Member
  • *****
  • Posts: 539
on: Jun 28, 2018
Discuss the role of observation as a marketing research method and list the types of observable phenomena, giving an example of each.

Question 2

A relatively new physiological measurement technique that gauges emotional reactions as reflected in physiological changes in a person's voice is ___________________ _ analysis.
 Fill in the blank(s) with correct word


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

peilian

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 28, 2018
Answer to Question 1

In marketing research, observation is a systematic process of recording actual behavioral patterns of people, objects, and events as they happen. Observational studies gather a wide variety of information about behavior. Eight kinds of observable phenomena are listed in Exhibit 10.1:
(1) Physical activities: shopping patterns or television viewing
(2) Verbal behavior: sales conversations
(3) Expressive behavior: facial expressions
(4) Spatial relations and locations: traffic patterns
(5) Temporal patterns: amount of time spent shopping
(6) Physical objects: amount of newspaper recycled
(7) Verbal and pictorial records: content of advertisements
(8) Neurological activity: brain activity in response to marketing stimuli

The examples are only suggestions, and students' examples will vary.

Answer to Question 2

voice-pitch
voice pitch


Zoey63294

  • Member
  • Posts: 539
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

hramirez205

  • Member
  • Posts: 345
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

Prostaglandins were first isolated from human semen in Sweden in the 1930s. They were so named because the researcher thought that they came from the prostate gland. In fact, prostaglandins exist and are synthesized in almost every cell of the body.

Various types of proteins and their functions Various types of proteins and their functions
Rule of Nines. A method for determining percentage of body burned. Each different colored section re Rule of Nines. A method for determining percentage of body burned. Each different colored section re
Comparison of Research Studies Exploring Nurse Caring Behaviors Comparison of Research Studies Exploring Nurse Caring Behaviors
ICD-10-CM Tabular List ICD-10-CM Tabular List
Types of Cholinergic Receptors and Their Actions Types of Cholinergic Receptors and Their Actions
The generation, removal, and role of reactive oxygen species (ROS) in cell injury The generation, removal, and role of reactive oxygen species (ROS) in cell injury
Video: Spinal Cord Injury Animation

For a complete list of videos, visit our video library