Author Question: A researcher gave Juanita a bar-coded card that she gives to the checkout clerk at the grocery ... (Read 117 times)

Cooldude101 · **on:** Jun 28, 2018

A researcher gave Juanita a bar-coded card that she gives to the checkout clerk at the grocery store. The code number is linked to purchase information recorded by the scanner. Juanita is participating in a(n) ____.
a. scanner-based consumer panel
b. obtrusive observation study
c. phenomenological study
d. ethnographic study

Question 2

Using click-through rate as a measure of the amount of interest or attention a Web site is receiving can have disadvantages. Which of the following is NOT a flaw of this method?
a. It measures clicks rather than unique visitors
b. It likely makes some hits by mistake.
c. It does not always convey the meaning behind the number of clicks.
d. It does not adequately measure the number of times an ad is clicked on.