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Author Question: Physiological observation techniques, such as pupilometers, psychogalvanometers, and voice-pitch ... (Read 114 times)

savannahhooper

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on: Jun 28, 2018
Physiological observation techniques, such as pupilometers, psychogalvanometers, and voice-pitch analysis, precisely measure levels of arousal.
 
 Indicate whether the statement is true or false

Question 2

Pupilometers measure unconscious eye movement and are useful for determining which components of an ad (or other stimuli) were seen and which were overlooked.
 
 Indicate whether the statement is true or false


mtmmmmmk

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
While these devices identify arousal, they cannot precisely measure levels of arousal.

Answer to Question 2

F
Eye-tracking monitoring does this. A pupilometer observes and records changes in the diameter of a subject's pupils, which are interpreted as changes in cognitive activity that result from the stimulus.


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