Author Question: Physiological observation techniques, such as pupilometers, psychogalvanometers, and voice-pitch ... (Read 113 times)

savannahhooper

  • Hero Member
  • *****
  • Posts: 576
Physiological observation techniques, such as pupilometers, psychogalvanometers, and voice-pitch analysis, precisely measure levels of arousal.
 
 Indicate whether the statement is true or false

Question 2

Pupilometers measure unconscious eye movement and are useful for determining which components of an ad (or other stimuli) were seen and which were overlooked.
 
 Indicate whether the statement is true or false



mtmmmmmk

  • Sr. Member
  • ****
  • Posts: 335
Answer to Question 1

F
While these devices identify arousal, they cannot precisely measure levels of arousal.

Answer to Question 2

F
Eye-tracking monitoring does this. A pupilometer observes and records changes in the diameter of a subject's pupils, which are interpreted as changes in cognitive activity that result from the stimulus.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

For a complete list of videos, visit our video library