Author Question: Security legislation a. has not had much impact on transportation carriers. b. has caused some ... (Read 54 times)

go.lag · **on:** Jun 28, 2018

Security legislation
a. has not had much impact on transportation carriers.
b. has caused some firms to stop offshore sourcing.
c. has caused expense issues for carriers.
d. has created unnecessary restrictions of legitimate trade.

Question 2

Explain the three broad objectives that can be achieved using secondary data and give an example of each.

Li Jun · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

c

Answer to Question 2

Below are three general categories of research objectives that can be achieved using secondary data:
(1) Fact-finding: the simplest form for secondary-data research. It includes identification of consumer behavior for a product category, trend analysis, and environmental scanning.
(2) Model building: involves specifying relationships between two or more variables, perhaps extending to the development of descriptive or predictive equations. Examples include estimating market potential, forecasting sales, data mining, and selecting trade areas and sites.
(3) Database marketing: the practice of using CRM databases to develop one-to-one relationships and precisely targeted promotional efforts with individual customers. Examples include enhancing customer databases and developing prospect lists.