Author Question: What role do exploratory research approaches using qualitative research tools have in scientific ... (Read 59 times)

captainjonesify · **on:** Jun 28, 2018

What role do exploratory research approaches using qualitative research tools have in scientific inquiry? Explain why a decision may be based solely on these results.

Question 2

On-demand supply chain software that is not installed on a company computer is gaining in popularity. An issue to be addressed with this purchase option is
a. Functionality may not be as robust as traditional software
b. Data control is an issue
c. Total cost of ownership could exceed purchase cost over the long run
d. All of these

shaikhs · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Objectivity and replicability are two characteristics of scientific inquiry, and many would question whether exploratory research using qualitative research tools can satisfy these. A focus group or a depth interview or a TAT alone does not best represent a complete scientific inquiry. However, if the thoughts discovered through these techniques survive preliminary evaluations and are developed into research hypotheses, they can be further tested. Thus, exploratory research approaches using qualitative research tools are very much a part of scientific inquiry. In practice, many marketing decisions are based solely on the results of exploratory research as a scientific decision process is not always justified. However, as the risk increases, the confidence that comes along with a rigorous research and decision process becomes well worth the investment. The primary barriers to scientific decisions are (1) time, (2) money, and (3) emotion.

Answer to Question 2

d