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Author Question: Supply chain execution tools have focused on a company's internal logistics activitiesorder ... (Read 78 times)

TVarnum

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Supply chain execution tools have focused on a company's internal logistics activitiesorder management, warehouse management, inventory management, labor optimization, and transportation managementand are being expanded into new integration software applications.
 
 Indicate whether the statement is true or false

Question 2

General Mills would like to see a picture of how its brands are perceived by consumers compared to competitive brands. Which statistical technique can measure brands in multidimensional space on the basis of respondents' judgments of the similarity of the brands?
 a. structural equations modeling
  b. factor analysis
  c. multidimensional scaling
  d. partial positioning



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cici

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Answer to Question 1

True

Answer to Question 2

C





 

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