Answer to Question 1
B
Answer to Question 2
Researchers have the right to cooperation from the sponsoring client and to be paid if full and in a timely manner for work that is done professionally. Researchers have several obligations in the following areas:
(1) The purpose of research is research: This means that the researcher should not mix sales and research by using research as a guise for selling or conduct research that isn't research. For example, pseudo-research is conducted not to gather information for marketing decisions but to bolster a point of view and satisfy other needs, and push polls attempt to push consumers into a pre-determined response. Service monitoring is also often presented as research, but this practice is acceptable as long as the researcher allows the consumer the option of either being contacted or not being contacted.
(2) Objectivity: researchers should maintain high standards to be certain that their data are accurate.
(3) Misrepresentation of research: researchers are obligated to be honest in presenting results.
(4) Honesty in reporting errors: every research design presents some limitations, which should be pointed out.
(5) Confidentiality: the researcher must abide by any confidentiality agreement with research participants as well as the research sponsor.
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