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Author Question: Which factor rotation technique produces factors that represent the degree of correlation among ... (Read 73 times)

Jkov05

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on: Jun 28, 2018
Which factor rotation technique produces factors that represent the degree of correlation among factors?
 a. factor loading
  b. varimax
  c. minmax
  d. promax

Question 2

Define marketing ethics and explain how it applies to marketing research.


covalentbond

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

Marketing ethics is the application of morals to business behavior related to the exchange environment. An ethical dilemma refers to a situation in which one chooses from alternative courses of actions, each with different ethical implications. Marketing researchers, marketing managers, and even consumers face ethical dilemmas practically every day. Each party in the research process  researchers, clients, and participants  has certain rights and obligations toward the other parties. Like the rest of business, research works best when all parties act ethically.


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