Author Question: A situation analysis includes a discussion of the company. What should be included ... (Read 13 times)

waynest · **on:** Jun 28, 2018

A situation analysis includes a discussion of the company. What should be included here?

Question 2

Which variance is indicated for the composite scale of four items with the following loadings: 0.7, -0.7, 0.8, 0.9?
a. 0.61
b. 0.73
c. 1.72
d. 3.48

djpooyouma · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

This is the first of the 5Cs we address because we need to start with corporate self-examination. The two main questions we want to answer about our company are (1) What are we known for? and (2) Who do we want to become? In other words, who are we now, and what are our goals for the future? To help us answer these questions, it is helpful to do a SWOT analysis in which we evaluate our strengths (such as good customer service), weaknesses (such as higher prices than customers want to pay), opportunities (such as possibilities offered by social media that we might be able to use to promote more effectively), and threats (such as successful and growing competitors).

Answer to Question 2

A