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Garrulous

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A session in which research subjects are fully informed and provided with a chance to ask any questions that they may have about an experiment is called a(n) ___________________ _ session.
 Fill in the blank(s) with correct word

Question 2

Briefly outline the main sections of a marketing plan.



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Chocorrol77

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Answer to Question 1

debriefing

Answer to Question 2

First, there is an executive summary, which provides a brief overview of the whole document. Next is a situation analysis that discusses the 5Cs. Then the STP section summarizes market research and draws on the 5Cs to show how we segment, target, and position ourselves. Then our goals are outlined. Finally, there is an action plan that details how we will deal with each of the 4Ps. This section is long and contains theoretical strategy as well as specific tactics. The marketing plan may also have appendices at the end.




Garrulous

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)


DylanD1323

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Reply 3 on: Yesterday
Wow, this really help

 

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