Author Question: Marketing plans are often viewed as a. workbooks. b. carved in stone. c. works in progress. d. ... (Read 79 times)

maegan_martin · **on:** Jun 28, 2018

Marketing plans are often viewed as
a. workbooks.
b. carved in stone.
c. works in progress.
d. promotional tools.

Question 2

A researcher who is uncertain about the number of factors and which variables belong to each factor might pursue ____.
a. statistical analysis
b. regression analysis
c. exploratory factor analysis
d. composite analysis