Author Question: In factor analysis, what does the researcher seek during data reduction? a. statistical significance ... (Read 120 times)

vHAUNG6011

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In factor analysis, what does the researcher seek during data reduction?
 a. statistical significance
  b. latency
  c. parsimony
  d. construct validity

Question 2

The attempt to decide what is right and what is wrong in the conduct of marketing research studies is called marketing ___________________ _.
 Fill in the blank(s) with correct word



fwbard

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Answer to Question 1

C

Answer to Question 2

ethics



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