Author Question: Iggy is working on his company's marketing plan for a new smartphone that also serves as a remote ... (Read 116 times)

Coya19@aol.com

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Iggy is working on his company's marketing plan for a new smartphone that also serves as a remote control for televisions, car stereo systems, and MP3 players. After planning the company's segmentation and targeting efforts, Iggy should begin to craft the position of the actual product using all 4Ps: product, price, promotion, and place.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When the logistic regression equation predicts a result less than 0 (negative value), the predicted outcome is ___________________ _.
 Fill in the blank(s) with correct word



micaelaswann

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Answer to Question 1

True

Answer to Question 2

failure



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