Author Question: In a truly market-oriented organization, all employees are involved in the intelligence-gathering ... (Read 145 times)

rosent76

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In a truly market-oriented organization, all employees are involved in the intelligence-gathering and dissemination process.
 
 Indicate whether the statement is true or false

Question 2

Company A's marketing plan states that it offers a line of products to a single segment. Company B's marketing plan states that it offers multiple products to multiple segments. Company B's marketing plan is more likely to succeed.
 a. True
  b. False
 Indicate whether the statement is true or false



otokexnaru

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Answer to Question 1

T

Answer to Question 2

False



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