A research design that is intended to describe important ...

[KWilfred]

A research design that is intended to describe important characteristics of a population (e.g. age, gender, income) is called ___________________ _ research.
 Fill in the blank(s) with correct word

Question 2

Explain the difference in a company's approach to stars and dogs..

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Answer to Question 1

descriptive

Answer to Question 2

A brand with small share in a market that's not growing is called a dog.. A brand with a relatively large share in a growing market is called a star.. Companies want to optimize the number of their stars and minimize the dogs they carry. A company is typically quite protective of its stars, so it is also informative to create a portfolio analysis of competitors. Should action be taken against a star brand, the company would typically swoop in and do whatever necessary to hold onto the star's position. The dogs are a different consideration. The company could just ride them out, reaping whatever profits they bring in, however minimal. Alternatively, if these brands have any residual value, they're also candidates for divestment.

[KWilfred]

Thank you

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Happy to help you