Author Question: Karen is working on classifying all her company's products in terms of whether they have strong or ... (Read 130 times)

strangeaffliction · **on:** Jun 28, 2018

Karen is working on classifying all her company's products in terms of whether they have strong or weak market share and whether this share is in a slow or growing market. What type of strategic framework is she using?
a. Ansoff's product-market growth matrix
b. BCG matrix
c. General Electric model
d. Porter strategies

Question 2

The basic types of multivariate techniques are known as metric methods and nonmetric methods.

Indicate whether the statement is true or false

dellikani2015 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

b

Answer to Question 2

F
The two basic types of multivariate techniques are dependence methods and interdependence methods.