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Author Question: Janna discovers a market segment that is underserved by competitors' products. For Janna's company, ... (Read 100 times)

big1devin

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on: Jun 28, 2018
Janna discovers a market segment that is underserved by competitors' products. For Janna's company, this segment represents a:
 a. market threat
  b. market opportunity
  c. backward linkage
  d. test market

Question 2

Because BCD brand has a strong market share in a non-growth industry, it is best classified as a
 a. star.
  b. dog.
  c. cash cow.
  d. question mark.


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Galvarado142

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

c


big1devin

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

upturnedfurball

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Reply 3 on: Yesterday
Excellent

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