Author Question: Which type of variable accounts for factors unique to time or space that may affect some ... (Read 26 times)

Arii_bell · **on:** Jun 28, 2018

Which type of variable accounts for factors unique to time or space that may affect some hypothesized relationship?
a. mediator variable
b. partial variable
c. indirect variable
d. context variable

Question 2

Explain what a decision support system (DSS) is and how it helps marketing managers.

dajones82 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

D

Answer to Question 2

A marketing decision support system (DSS) is a system that helps decision makers confront problems through direct interaction with computerized databases and analytical software programs. The purpose of a DSS is to store data and transform them into organized information that is easily accessible to marketing managers. Doing so saves mangers time so that decisions that might take days or even weeks otherwise can be made in minutes using a DSS. A DSS requires both databases and software. Modern decision support systems greatly facilitate customer relationship management (CRM), which is a system that is part of the DSS that address exchanges between the firm and its customers.