Author Question: Melanie is using the Internet to gather information designed to detect changes in her company's ... (Read 174 times)

ec501234 · **on:** Jun 28, 2018

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment. What is Melanie performing?
a. environmental scanning
b. behavioral tracking
c. search engine marketing
d. electronic data interchange

Question 2

The formula for profit is Profit = (Sales volume Price) + (Variable coasts Fixed costs).
a. True
b. False
Indicate whether the statement is true or false