Author Question: The Pearson product-moment correlation requires that the data be measured on at least a ____ scale. ... (Read 173 times)

maychende

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The Pearson product-moment correlation requires that the data be measured on at least a ____ scale.
 a. nominal
  b. interval
  c. ordinal
  d. non-numeric

Question 2

What is a global brand and how are global brands rolled out?



Ksh22

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Answer to Question 1

B

Answer to Question 2

To be a global brand, at least 30 of the brand's revenue must come from countries other than the brand's home country. Brands are rolled out globally two different ways. One way is to manufacture globally and brand locally (this is called glocalization). The other method is to maintain the same brand name in every country. Maintaining the same brand name is generally viewed as a better method.



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