In terms of marketing research, the ____ a decision is ...

[storky111]

In terms of marketing research, the ____ a decision is strategically to the organization, the ____ likely that research will be undertaken.
 a. less risky; less
  b. more important; more
  c. more important; less
  d. less risky; more

Question 2

To create a perceptual map based on attributes, customers complete a survey about the selected attributes.
 a. True
  b. False
 Indicate whether the statement is true or false

[bfulkerson77]

Answer to Question 1

B

Answer to Question 2

True

[storky111]

Excellent

[bigcheese9]

Gracias!