Author Question: Which term refers to the absolute amount of association between two variables, determined by how a ... (Read 18 times)

maychende · **on:** Jun 28, 2018

Which term refers to the absolute amount of association between two variables, determined by how a change in one variable corresponds systematically to a change in another?
a. spurious association
b. significance
c. covariance
d. standardized coefficient

Question 2

Explain co-branding and ingredient branding, and give an example of each.

nekcihc358 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

C

Answer to Question 2

Co-branding is defined as two companies collaborating in a joint venture to create a good or service for the customer. For example, a company might mention that its body gear, racing sails, or bike tires have Tevlar fabric.
Ingredient branding is the main form of co-branding. One company and its product is the host, and the other company adds value to the host with its product. An example of this is that Brembo brakes (the value-add) are in Aston Martins, Lamborghinis, Maseratis, and Paganis (the host).
When a marketer makes a minor change to a product, it typically will co-brand its product in the short run, but will give it a new brand in the long run.