A bivariate statistical technique that is used to measure the ...

[student77]

A bivariate statistical technique that is used to measure the strength of the relationship between two variables is also called a ____.
 a. one-group t-test
  b. two-group t-test
  c. measure of association
  d. correlation matrix

Question 2

Explain the difference between line extensions and product category extensions.

[joewallace]

Answer to Question 1

C

Answer to Question 2

Brand extensions are a strategic use of a brand's equity, in which the marketer leverages the brand's good name to get customers to buy something new. A brand name may be applied within a product line to go for depththese are called line extensions. Or, the brand name may be applied across different kinds of productsthese are called product category extensions.

[student77]

Excellent

[Sarahjh]

Thanks for the timely response, appreciate it