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Author Question: A bivariate statistical technique that is used to measure the strength of the relationship between ... (Read 101 times)

student77

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on: Jun 28, 2018
A bivariate statistical technique that is used to measure the strength of the relationship between two variables is also called a ____.
 a. one-group t-test
  b. two-group t-test
  c. measure of association
  d. correlation matrix

Question 2

Explain the difference between line extensions and product category extensions.


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joewallace

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

Brand extensions are a strategic use of a brand's equity, in which the marketer leverages the brand's good name to get customers to buy something new. A brand name may be applied within a product line to go for depththese are called line extensions. Or, the brand name may be applied across different kinds of productsthese are called product category extensions.


student77

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

juliaf

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Reply 3 on: Yesterday
Excellent

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