Author Question: The Target department store records the sales activities of its retail outlets in order to detect ... (Read 39 times)

jwb375 · **on:** Jun 28, 2018

The Target department store records the sales activities of its retail outlets in order to detect any changes in dollar sales. Which type of research is being used?
a. relationship marketing research
b. total quality management research
c. basic accounting research
d. performance-monitoring research

Question 2

Jon is training Lee, a recent graduate who joined the marketing department. Their topic of discussion is multidimensional scaling (MDS), with respect to positioning maps. Jon explains that with MDS, rather than asking customers what is important in a given product or service, MDS simply starts by asking how similar two products or services are for every pair of products or services under consideration in the mapping. Jon's explanation is consistent with current marketing practices used today.
a. True
b. False
Indicate whether the statement is true or false