Author Question: The management of a superstore chain is attempting to decide where to locate its regional warehouses ... (Read 51 times)

mydiamond · **on:** Jun 28, 2018

The management of a superstore chain is attempting to decide where to locate its regional warehouses in order to minimize travel time from its warehouses to its local sites. Which type of research would be most effective?
a. product research
b. pricing research
c. distribution research
d. promotion research

Question 2

Positioning studies are used to get a sense of how customers view a company or brand in the marketplace.
a. True
b. False
Indicate whether the statement is true or false