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Author Question: The typical consumer in zip code 63119 is a senior citizen with several children over the age of 25, ... (Read 78 times)

SO00

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on: Jun 28, 2018
The typical consumer in zip code 63119 is a senior citizen with several children over the age of 25, has a college degree, and is retired. What type of information has been provided in this example?
 a. TQM
  b. performance-monitoring
  c. geo-demographic
  d. the marketing concept

Question 2

Marketing information should be gathered every two years in order for a company to be well informed and poised for action.
 a. True
  b. False
 Indicate whether the statement is true or false


chereeb

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

False


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