Author Question: In a two-factor experimental design model, Yijk = + i + j + Iij + ijk, what does j represent? a. ... (Read 103 times)

Metfan725 · **on:** Jun 28, 2018

In a two-factor experimental design model, Yijk = + i + j + Iij + ijk, what does j represent?
a. individual observation on the dependent variable
b. grand mean
c. interaction effect of factors A and B
d. jth effect of factor A column treatment

Question 2

Brand extensions are a strategic use of a brand's equity, in which the marketer leverages the brand's good name to get customers to buy something new.
a. True
b. False
Indicate whether the statement is true or false